There is the creative talent that must not only be open to it, but be so interested as to make it the focus of their work.  There are the actors that must portray someone and cast a certain light on themselves.  There are the producers who must have enough confidence that this will fly as to put their money into it.  And, advertisers, whose main focus is to cast their product in the best possible light and have the best possible associations for it – they must be willing to align themselves with such a project. The critics, whose tastes will influence so many others, must put their reputations on the line with their commentary. And finally, the viewers, who come and see and enjoy, and come back again.